Coupon Codes for Event Ticketing
Updated
by
Jon Doehling
Coupon codes may be used to offer discounts on specific packages on your ticketing microsite.
Configured under Setup > Microsite > General > Checkout Settings
Coupon codes may be applied to the following package types only:
- Tickets and Admission
- Sponsorship
- Multi-Unit
- Registration Extras
- Fixed Price
Creating a New Coupon Code
Click "Add New" to create a new coupon code. You may create as many coupon codes as needed for different groups of people (teachers, staff, alumni, etc.) or timeframes (early bird, late registration, etc.) and apply multiple packages to each coupon code.
In this example, we have configured an early bird coupon that will expire at a specific date and time, and applies to any admission ticket sold.
Minimum/Maximum Quantities
For each package, you must set a minimum and maximum quantity to be purchased for the coupon to be applied.
Minimum = the minimum quantity that must be in the user's cart in order to receive the percentage discount.
Maximum = the maximum quantity for which the discount will be applied to the user's cart. May be a number equal to or greater than the minimum, or unlimited (∞).
The discount will be applied to individual purchases between the minimum and maximum quantities, in the user's cart.
Cutoff Date/Time (optional)
Each coupon code may be assigned an optional cutoff date/time. This is especially useful for early bird tickets, where a certain discount should only be available until a predetermined date/time.
Auto Apply (optional)
The auto apply feature allows you to create a coupon code that will automatically be applied to the users cart as long as they fulfill the date/time and minimum/maximum requirements.
Overlapping Coupons
It's important to remember that multiple coupon codes may be created and assigned to the same package(s). When this occurs, the user will be credited the coupon code with the greatest discount available. For example, if they already have a 20% early bird discount in their cart, then enter another coupon for 10% off, they will be advised that the 10% discount will not apply because it is less valuable than the existing 20% discount. Discounts may NOT be stacked or combined for the same package, only one coupon code may apply at any given time.
Use Case Examples
EARLYBIRD
This coupon code will automatically apply a 20% discount to all admission ticket packages in the users cart, as long as they complete check out before 5/6/2023 at 2:00 AM. This is an excellent way to incentivize people to buy their tickets early before the event.
10TEACHER
When entered at checkout, this coupon code will apply a 10% discount for up to 2 admission ticket packages found in the users cart, at any time. This is a great way to incentivize specific groups of people to attend the event.
AAG4QXN
When entered at checkout, this coupon code will apply a 100% discount to the "3 raffle tickets" package. The discount is limited to 1 package, and may be used at any time. This is a great way to offer something for free to certain groups of people. This code could be messaged to people who purchased sponsorships above $10k, for example.
